旅游形象传播大师 —— 王国平

早在1988年，当国人旅游意识尚未觉醒之时，王国平就自发拍摄了第一部城市宣传片《梅兰芳的故乡—泰州》，因而成为中国旅游形象传播之先驱，从此他便一发而不可收，一直以超前的意识致力于旅游传播事业的开拓。
上世纪九十年代初，周庄尚未开发旅游，王国平慧眼识珠，以周庄为主题拍摄了环保风光片《青春梦旅》，此片除获上海电视台收视率第一外，还被李鹏总理携至在巴西召开的世界环境保护大会上播放。
此后，王国平作为中国MV鼻祖，又以美仑美奂的金奖MV作品推红和包装了许多旅游景点：
李双江的《我爱五指山，我爱万泉河》炒红了海南岛。
周艳泓的《又见茉莉花》宣传了绍兴水乡。
卢秀梅的《乡里乡亲》推广了歙县牌坊群。
韦唯的《世界只有一个中国》展现了“丝绸之路”的敦煌和嘉峪关。
杨洋的《爱在人间》美化了新疆天池……
上世纪九十年代末，当国人出国游尚未萌动时，王国平又第一个赴美国自发拍摄了纽约和夏威夷风光片。后又赴欧洲拍摄了时尚之旅《打开咖啡馆的门》十集纪录片，好评入潮，从而又成为推广国际旅游形象的传播先锋。
2002年，王国平创立“形象传播”理论，他从MV美学传播原理出发，
开始自觉有意识地进军旅游传播领域，系统全面地打造了一个个光芒四射，名闻遐迩的旅游景点：
为徽派民居宏村拍摄《梦寻桃花源》获中国百家城市电视台展评风光片金奖。
为上海松江拍摄形象片《花园松江》获全球国际花园城市大赛金奖。
为澳大利亚拍摄风光片《神奇自然看澳洲》。
为德国拍摄旅游片《走进巴伐利亚》。
为无锡拍摄市歌MV《太湖美》。
为上海朱家角拍摄镇歌MV《江南古镇朱家角》（江泽民题词）。
为休博会拍摄《东方休闲之都杭州》。
为上海拍摄旅游片《精彩每一天》。
为世博会拍摄献礼片《上海色彩》。
王国平的开创性探索使其在旅游传播领域独领风骚，曾被评为“中国百佳电视艺术家”和“中国百优青年文艺家”的他，正以“传播王国平天下”的豪迈气概天马行空,续写着新的“电视神画”。

Master of Tourism Image Promotion

In 1988, when most Chinese were not awaken yet to the ideas of travel and tourism, Wang Guoping already directed his first film of city and tourism image promotion called "Taizhou, Hometown of Mei Lanfang." With that work he became a pioneer in tourism image promotion in China. The film marked the start of his incessant search in this fascinating field.
In the early 1990s, prior to the development of Zhouzhuang as a tourist destination, Wang made a film in Zhouzhuang called "Youthful Dreams." The film was shot from both a scenic and an ecological perspective and topped the audience rating list of Shanghai TV. It was presented by the then Chinese Premier Li Peng to the United Nations Conference on Environment and Development (UNCED), also known as the Earth Summit, held in Brazil in 1992.
Subsequently, as China's first man to make MV, Wang helped turn many scenic sites and localities in China into popular tourist destinations with his brilliant packaging in a series of MV works:
"I Love the Wuzhi Mountain, I Love the Wanquan River," with Li Shuangjiang as singer, luminously depicted the beauty of the Hainan Island.
"To See Jasmine Again," sung by Zhou Yanhong, was a vivid portrayal of the river-laced town of Shaoxing.
"Folks of My Home Village," sung by Lu Xiemei, revealed the mystical beauty of the memorial archways of Shexian County in Anhui.
"There's Only One China on Earth," sung by Wei Wei, charmingly illustrated the city of Dunhuang and the Jiayuguan Pass on the famous Silk Road.
"Love under Heaven," sung by Yang Yang, was a beautiful display of the Tianchi Lake in Xinjiang.
In the late 1990s, when travel abroad was yet to become popular among the Chinese, Wang Guoping again became a leader of image promotion for international tourism. He was the first from China to shoot scenic films in the U.S. and to introduce New York and Hawaii to Chinese viewers. His ten-episode documentary on the lifestyles of Europe, "Open the Door of the Coffee House," won him enormous public acclaim.
In 2002, Wang created the concept of "image communication." Building on the aesthetic principles he acquired through his experience in MV production, he made more conscious moves in the area of tourism image promotion. A series of his new works markedly enhanced the images of the localities he filmed in the eyes of the Chinese audience:
"Looking for a Wonderland," a film on the Hui-style dwelling houses, won a gold award for scenic films at a contest among 100 municipal TV stations in China.
"Songjiang - International Garden City," an image promotion film for Songjiang, Shanghai, won a gold medal at the international competition for the Most Liveable Communities in 2005.
Wang also made tourism promotion films "Australia, Nature's Wonder," and "Into the Bavarian Kingdom," at the invitations of the Australian and German tourism boards.
"The Magnificent Tai Hu Lake" was an MV of the city song of Wuxi.
"The Ancient Town of Zhujiajiao" was a MV of the song of Zhujiajiao, Shanghai, with the calligraphy of the song's title written by Jiang Zemin, former President of China.
"Hangzhou, Leisure Capital of the East," was a film offered to the 2006 Hangzhou World Leisure Exposition.
"Wondrous Days" was a tourism promotion film for Shanghai, whereas "Shanghai Colors" was a film dedicated to the 2010 Shanghai Expo.
Wang Guoping's pioneering explorations in the realm of tourism image promotion has won him a unique position in this profession. He has been elected one of China's "Top Hundred Television Artists" and one of China's "Top Hundred Youths in the fields of Art and Literature." His creative talents always move him to carry his legend as "Magic Painter with the TV Medium" to a newer and higher level of achievement.

首创 独创 原创 唯美 优美 完美