Tourism Image Creation and Planning
1. Invent and cultivate marketable ideas and cultural highlights for tourist spots
2. Devise conceptual, overall plans for tourist spots
3. Create image-enhancing names for tourist spots, gather and compile legends and tales related to tourist spots, and create scripts and commentaries on these spots
4. Create catchphrases, promotional slogans, logos and so forth for tourist spots
5. Create and develop tourist products
6. Create and develop tourism souvenirs and other derivative products
Successful Cases:
1. Promotional slogans created for Shanghai Expo related tourism
2. City song created for Wuxi, "The Magnificent Tai Hu Lake"