Marketing Surveys
1. Determine the educational and occupational backgrounds, income status, and the size of the targeted group for the survey
2. Determine the themes and contents of the survey through discussion among experts
3. Devise specific questions
4. Distribute and collect questionnaires
5. Process data and write up detailed reports
Successful Cases:
1. Marketing survey for Holland America Cruise Line
2. Marketing survey for American Dream Park at Jiading, Shanghai