十大特色服务 の 市场调查

1. 确定被访对象的文化层次、工作职业、经济收入、人数等
2. 召开专家研讨会、确定市调主题、内容等
3. 拟定市调具体选择题、问答题等
4. 向目标人群发放和回收市调问卷
5. 统计数据并撰写市调详细报告

成功案例：
1. 荷美邮轮
2. 梦幻乐园

Marketing Surveys

1. Determine the educational and occupational backgrounds, income status, and the size of the targeted group for the survey
2. Determine the themes and contents of the survey through discussion among experts
3. Devise specific questions
4. Distribute and collect questionnaires
5. Process data and write up detailed reports

Successful Cases:
1. Marketing survey for Holland America Cruise Line
2. Marketing survey for American Dream Park at Jiading, Shanghai

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